Buns and Batter Brand Identity and Naming

Client

Buns & Batter

Offering

Corporate Identity Design

Year

2017

The Buns and Batter visual identity is everything nature. It consists of a word mark (Buns & Batter) and a ‘Rolling Pin + Dough’ icon, showcasing progression & transition in the art of baking as it illustrates a process; a bun in its primal state and a batter represented by a rolling pin. The choice mustard colour depicts life, growth & freshness, representing freshly made products.

The Brand Guide & Toolkit provides the rules applying to the visual identity system. It is the grammar which applies to the logo, typeface, colours and structure of the space. However, those rules should not stop further improvements, well considered changes and creative experimentation.